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Click here to download this insight Having a great product is one thing. Building a business that can sell at scale is something else entirely as Malcolm Duncan, MD of cabling concern Super Rod, has found out first-hand.

He talks to Criticaleye and Jon Howe, Divisional MD for Midlands and Wales at Santander, about how he’s created a company with corporate clients and international appeal.

This article forms part of a series of interviews with high growth companies conducted in association with the Santander Breakthrough Programme.

Community articles are produced directly by and for the Criticaleye Community.

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