Marketing & Communications

Director of Corporate Affairs Survey
Twenty-two per cent of FTSE 100 companies still consider a group director of corporate affairs surplus to requirements, finds research from Watson Helsby. 

Social Media Influence
Understanding and engaging with 'social influencers' is becoming more important as the impact they have on consumer behaviour increases, finds this report from Tata Consultancy Services.

The Digital Lives of Chinese Consumers
Smart devices have become an essential part of the daily lives of Chinese consumers, with more than 70 per cent of urban citizens using smartphones and 60 per cent using tablets, finds research from Accenture.

Recommendations for FTSE 350 Reporting
Quality, not quantity, needs to be the focus when it comes to meaningful corporate reporting, finds research from EY.  

The B2B Customer Experience
Over four fifths of B2B executives see customer experience as important to their company's strategic priorities, finds research from Accenture.