This is the eighth in our series from Criticaleye Associate David Pearson whose upcoming book The 20 Ps of Marketing expands on the traditional marketing mix. In this overview of the eighth chapter, David argues why having a strong PR department will ensure your company shines in a positive light among its publics.

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Community articles are produced directly by and for the Criticaleye Community. Many, though not all of the articles you find here appear in our bi-annual printed publication, the Review.

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Other insights contributed by David Pearson:
The 20 Ps of Marketing - Chapter 9 - Push-Pull
The Role of the AIM Listed Chairman
The 20 Ps of Marketing - Chapter 7 - Persuasion
The 20 Ps of Marketing - Chapter 6 - Planning
The 20 Ps of Marketing - Chapter 5 - Packaging
The 20 Ps of Marketing - Chapter 4 - Promotion
The 20 Ps of Marketing - Chapter 3 - Place(ment)
The 20 Ps of Marketing - Chapter 1 - Product
The 20 Ps of Marketing - Chapter 2 - Pricing
The 20 Ps of Marketing - Introduction