Insights : Community Articles
Brand Power
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The stock of the CMO is rising as boards realise that you can’t dismiss ‘brand’ as a buzzword.
Criticaleye speaks to Mahesh Chikodi, Catherine Green, Peter Horrocks, Nicolas Mamier, Steve Parkin, Pam Powell, Stephen Smith, Dominique Turpin and Ian Wright to find out why board directors are becoming increasingly savvy to what customers, shareholders and staff are saying about their business and what they can do to build brand loyalty.
Community articles are produced directly by and for the Criticaleye Community.
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The stock of the CMO is rising as boards realise that you can’t dismiss ‘brand’ as a buzzword.Criticaleye speaks to Mahesh Chikodi, Catherine Green, Peter Horrocks, Nicolas Mamier, Steve Parkin, Pam Powell, Stephen Smith, Dominique Turpin and Ian Wright to find out why board directors are becoming increasingly savvy to what customers, shareholders and staff are saying about their business and what they can do to build brand loyalty.
Community articles are produced directly by and for the Criticaleye Community.
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