Rob Woodward

CEO
stv group plc

Rob joined stv group plc (formerly SMG plc) in March 2007 where he has led the turnaround of the company. Prior to this he was a Senior Advisor at LongAcre Partners. Until 2005 Rob served as Commercial Director of Channel 4 Television. He joined Channel 4 in 2001 as Managing Director of 4 Ventures and was appointed as Commercial Director in 2002. He was an executive member of the Channel 4 Corporation Board and responsible for Channel 4's commercial focus. Included in his responsibilities was the commercial portfolio of businesses in 4 Ventures. These businesses included digital channels such as E4 and Film Four, Interactive Services and Rights Exploitation.

During his tenure, Rob developed and executed a commercial strategy for Channel 4, which has positioned the Corporation at the forefront of digital media.He transformed the performance of Channel 4’s commercial businesses from heavily loss making to significant profitability and led a number of initiatives focused on building non-advertising-based revenue streams.

Prior to joining Channel 4, Rob was a Managing Director at UBS Corporate Finance where he worked in both London and New York. He worked initially in the global Telecom team in both London and New York and latterly was the co-head of the European Technology Group.

Before this, Rob was the Managing Partner of Braxton UK, the strategy consulting practice of Deloitte. He also led Deloitte Consulting’s European TMT group. He has specialised in advising TMT companies on strategic and corporate finance issues for the past 20 years.

Rob is Pro-Chancellor of City University London and has chaired the University Council since February 2012. He has been a member of the Council since 2006 and was Deputy Pro-Chancellor from 2009.

Rob is a trustee of the National Endowment for Science, Technology and the Arts (NESTA) and also sits on the Advisory Board of Criticaleye. Rob was formerly a non-executive director of RaceTech Holdings and a Council Member of the National Youth Theatre.